IXS – Protective gear for MTB and motorcycles | DragZone.bg

IXS is not just a brand – it is a guarantee of safety, engineering precision, and a passion for motorsports and mountain biking. Created in the heart of Switzerland, the brand has traveled a long way from leather suits to high-tech protection for moto and MTB adventures. Let’s trace the full story behind the name that today symbolizes uncompromising protection.

Historical Roots: Hostettler AG and the Birth of IXS

The roots of iXS go back to 1906, when a bicycle and motorcycle workshop was founded in Switzerland, which over time became Hostettler AG. In 1979, the company created its own brand – iXS – as part of its expansion into the moto industry. The name was born spontaneously – “just add an X,” says the director – and thus iXS appeared.

1980–1990: Fashion Style and Leather on Two Wheels

In the 1980s, iXS established itself with stylish leather suits and looks inspired by Europe’s motor culture. Their products combined fashion and functionality, attracting the young generation of riders.

2000–2001: Moto Championships and a New Direction – MTB

In 2000, iXS began active participation in motorcycle racing, supporting riders like Tom Lüthi and Dominic Egert. A year later, in 2001, the brand made a bold move and entered the MTB segment with its first protective line for mountain biking. This marked the beginning of its future in trail, enduro, and downhill riding.

2010–2023: Innovations, Awards, and Community

In the last decade, iXS has won numerous awards for design and innovation, including the Design & Innovation Award. Products like the Trigger FF helmet, Carve Evo+ knee pads, and Trigger Upper Jersey have received industry recognition. Additionally, the brand organizes events such as the iXS Downhill Cup and Dirt Masters Festival – bringing together thousands of riders in the spirit of freedom and challenge.

2023: Strategic Transition to Independence

On January 1, 2023, iXS became an independent company – iXS AG – separated from the Hostettler Group. The goal is to achieve greater flexibility, autonomy, and international growth. This new phase marks an even stronger dedication to sports protection.

Philosophy: To Protect with Honor

The motto of iXS – “We commit to protect. You commit to ride.” – expresses the symbiosis between the brand and the rider. Precision, passion, and durability are at the core of every product. The brand combines racing expertise with genuine care for safety and the joy of riding.

IXS Today: Protection, Spirit, and Progress

iXS is not just a producer of protectors – it is a culture. Whether you’re flying over roots in the forest or leaning your bike into a turn, iXS stands behind you. With a heritage of over 40 years and a look toward the future, the brand continues to raise the bar in protective gear for true riders.

See all IXS products from DragZone here.