Sidi

In 1960, SIDI started as a workshop for producing sports shoes - mountain and artisan. In the 1970s, SIDI began to specialize in cycling, in mountain biking and road shoes. Dino Signori, the founder of SIDI, combined a passion for bicycles with more than 50 years of experience in manufacturing innovative sports shoes. Thanks to this passion and deep intuitive knowledge of the business, SIDI became a market leader in cycling shoes.

In 1974, with the addition of the whirlpool symbol, representing strength and movement, the logo became what we all know today. Thus, from a simple trademark, SIDI became one of the most recognizable and famous brands in the business.

Due to guaranteed quality, SIDI cleats have been chosen by millions of athletes. The company develops high-tech shoes to achieve maximum reliability and comfort.