DragZone Bulgaria is one of the leading bike shops in Sofia. It is located on the busy Bulgaria Boulevard in block 7A, easily accessible thanks to the bike lane that leads right in front of the store. If you come by car, it is possible to park behind the block. At DragZone Bulgaria, you will find all kinds of components and accessories from more than 50 world-famous cycling brands as well as the largest selection of DRAG bicycles displayed on 3 floors. Besides DRAG, you can also find the Polish NS Bikes. The entire range of bicycles is stylishly and conveniently arranged in a bright, modern, and pleasant interior so you can browse the products comfortably.
Our team is at your disposal to advise you on all topics, whether it is about choosing a bicycle, helmet, lights, spare parts, or service. If you are not sure about your choice and do not know what you are looking for - this is the store for you.
Manager Mariana Dimitrova - with many years of experience managing DragZone stores, is not only well-versed in everything you need to know about bicycles but also leads a disciplined team. The staff are young and active cyclists who strive to share their passion for cycling and their experience with our customers.
If you need to use the service, at your disposal will be one of the best bike mechanics in Bulgaria: Lyubomir Todorov. From his many years of experience both as a mechanic and as a downhill and enduro racer, he is a master and wizard of bike tuning. He will give you advice on how to keep your chain clean, how to lubricate and service your bike’s shock absorbers, and will repair your gears and brakes.
At the entrance of the store, you will be strongly impressed by the wall of fame, where you can see the history of the world cycling legend Eddy Merckx - who opened the store 15 years ago. He is also known by his nickname "The Cannibal," a five-time champion of two of the most important professional cycling races: Tour de France and Giro d'Italia, and one of the five cyclists to have won all three Grand Tours.
