Giro

Giro is an American company that manufactures additional equipment and protection for cyclists, ski, and snowboard enthusiasts.

Jim Gentes founded the company in 1985 with the ProLight helmet under the Giro brand, which changed the industry forever. The company is based in Santa Cruz, California, a location unique for its terrain and climate, attracting fans of sea, cycling, and mountain sports. The Giro brand name is associated with free-spiritedness, lightness, and product functionality, as well as innovative ideas that enhance the sports experience. For Jim Gentes, creative director Eric Horton, head apparel designer Karany Nhim, and the entire staff, Giro is a way of perceiving the world, an irresistible impulse and flame equivalent to the most passionate cycling and skiing sports enthusiasts.

A combination of innovations and technological advances in helmets for cyclists, skiers, and snowboarders, as well as in goggles for snow sports, marks the company's path from its inception to today. Giro's progress in innovation is also confirmed by several leading technologies in the field developed in collaboration with the company.

EXV - Expansion View Technology, an innovative and advanced technology that expands the range of peripheral vision in snowboard and ski goggles, offering improved visibility of the visual field while the goggle frame fits snugly and comfortably. Equipped with premium lenses from the global giant Zeiss, EXV goggles provide unobstructed panoramic visibility and crystal-clear optics.

Soft Shell Construction. An innovative construction designed to handle and improve helmet qualities during everyday light to medium impacts. This is made possible through Giro's patented impact-absorbing inner liner made of vinyl nitrile (VN) and a plastic outer shell.

MIPS Technology. The principle of this technology is revolutionary in itself. It is a system to improve helmet performance during direct impact, with the main task of the system being to redirect the energy from a direct impact from static to linear through an inner liner under the helmet shell, which remains static on the head while the outer part of the helmet slides backward, absorbing a large part of the potential impact energy.