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The company Endura was founded in 1993 in Edinburgh, Scotland. Its creator is Jim McFarlane, an avid cyclist. The idea for the company was born during his stay in Sydney, Australia, where Jim was part of a triathlon team. After an incident involving the theft of all his cycling gear, it turned out that finding quality equipment was not an easy task. Fourteen months later, the company Endura was already a reality.
At first, Endura used tailoring factories in Scotland, but they quickly realized that the lack of specialized equipment did not allow for quality production of the gear. Thus, a year later, they created a specialized tailoring factory and began sewing each of their garments themselves.
Their first big success came with the launch of their MT 500 series. Endura released this series exactly at the moment when mountain biking was becoming increasingly popular, and success was not long in coming. In a very short time, the brand became the first choice in the United Kingdom.
Today, Endura is one of the largest manufacturers of cycling clothing in the world. They have distributors in Europe, Scandinavia, Russia, South Africa, the Middle East, and America.
Over the years, Endura has won many awards for quality and technological development, including the Eurobike Clothing Design Award (the largest cycling exhibition in the world).
Currently, Endura's production involves both external companies and their own factory located on 4,300 sq. m., based in Livingston, Scotland. The factory is equipped with ultra-modern machines for digital sublimation printing, laser cutting, and bonding. Over the years, the company has remained true to its philosophy of producing garments with exceptional durability and practicality, using the highest quality materials. The company works closely with the world’s top bikers, which allows it to easily develop and improve its products.
Endura has a long history of supporting cyclists from all cycling disciplines. Today, they are a main sponsor of the MoviStar Team, as well as the famous trail cyclist Danny MacAskill.
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