DMR (Design Make Ride) was kicked into life in the Winter of 1995, the idea was to make UK designed bike parts that worked for the way we liked to ride. DMR is owned & run by people that have a passion for biking and design. We have grown over the last 10 years from a single product to around 100 covering a wide range of riding styles.
But we still focus on the hardcore riders that push things forward through more progressive riding -pushing themselves & their bikes to new limits - it's through these more demanding riders that innovation in new product occurs & has its purpose. As a result, our products tend to be simple & strong without any gimmicks.