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Since its establishment in 1987 and the start of production of bicycle hubs, spokes, and rims under the Formula brand, the company has established itself as a sustainable, innovative, and progressive entity, thanks to both its full dedication to research for improving product quality and the precision in their manufacturing.
Formula is a brand that offers a wide range of bicycle products to meet every requirement, even those of the most demanding customers. The company firmly believes that high-quality components create high-quality bicycles, which in turn provide cycling enthusiasts with the best possible handling of their bikes. Following these beliefs, Formula does not aim to create mass production of bicycle components; on the contrary, they rely on quality manufacturing with compact production at a reasonable and affordable price for every user.
Following the ranking of components, Formula dedicates the most serious resources to the production of one of the most important elements in bicycles, namely the front and rear hubs. These are components that need to be strong, lightweight, durable, with a low maintenance coefficient, easy to replace and repair, while at the same time providing quiet and smooth wheel rotation. To stay at the forefront, the company progressively advances in hub manufacturing technologies by improving equipment and using increasingly high-quality and technological materials.
Due to its dedication and constant pursuit of innovation and product development, Formula has naturally become a household name in cycling circles for quality and is recognized as the industry company with some of the best price, quality, and reliability ratios in cycling components. When purchasing hubs, spokes, or rims, you are not just getting another set of bicycle components, but ones that will improve the overall efficiency of your bike.
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