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The helmet and headgear manufacturing company Bell was founded in 1954 by hot rod racer Roy Richter and has since continuously inspired and supported every generation of adventurers who dare to cross every extreme boundary beyond their imagination. Over the years, the company has gradually grown in producing increasingly high-quality helmets and headgear, based on their experience in car racing, motorcycle, and cycling culture. Under the motto that the company does not produce "just" helmets and headgear but creates opportunities, every extreme experience enthusiast, and more, is provided with maximum safety, comfort, and peace of mind in every new challenge regardless of its nature.
Roy Richter spent his life crossing every possible extreme boundary, and his unlimited spirit inspires and has become a leading direction in the development of Bell for more than 60 years. During these years, almost every innovation and advancement in helmet and headgear production has been under Bell's patronage. Hand in hand with the best racers worldwide, Bell continues to develop every day and push the world of cycling and motorcycle sports to demonstrate the best that racers are capable of.
Bell helmets and headgear are among the most preferred head protection products worldwide, not only because of the innovative MIPS system for additional protection of the skull and brain from injury during a strong impact but also due to the unique design they offer their users. The company works with some of the most prominent artists, including names like Chris Wood, owner of AirTrix studio, and Jimbo Phillips, who, together with his father, are top names when it comes to original and unconventional ideas.
Bell focuses its attention on all major groups of cyclists, from road bike enthusiasts to Downhill racers. Quality, safety, and comfort are what you can expect when you choose helmets and headgear branded Bell. Whether it is car racing, motorcycling, or cycling, Bell is synonymous with confidence and attractiveness in extreme wheel sports.
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