From February, 2020 Velomania LTD is the official distributor of SRAM for the Bulgarian market. Velomania LTD is the newest member of the SRAM family and is based in Sofia.
Velomania LTD will serve the market need for SRAM products and will support all dealers of the brand in the country from availability, on time deliveries, technical and warranty service. The company's business goals are to contribute to the constant growth of the market for the benefit of all participants in it - from the manufacturer to the end customer.
SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam, (where Ray is the middle name of the company's first CEO, Stan Day). The company is known for producing cycling components, including some internally developed, such as Grip Shift, EAGLE (1x12), DoubleTap, dedicated 1x11 mountain and road drivetrains and SRAM Red eTap.
The company grew organically and through acquisitions to become a high-end cycling component brand, selling under the brands SRAM, Avid, RockShox, Truvativ, Quarq, and Zipp. Their components are manufactured primarily in-house, in factories located in Portugal, Taiwan, China, and the U.S., and distributed and sold as Original equipment manufacturer (OEM) equipment and aftermarket components in markets globally.