DragZone Bulgaria Blvd.


Sofia, 59 Bulgaria Blvd., block 7A
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+ 359884685683

[email protected]

Monday – Saturday: 9.30 am – 7.30 pm
Sunday: 9.30 am – 6.00 pm
Monday – Friday: 09.30 am – 6.00 pm

GPS: 42.67007900, 23.29302100

5-500 BGN
DragZone Bulgaria is our flagship store. Located on one of the busiest boulevards in Sofia - blvd Bulgaria 7A, it is easily accessible thanks to the bike path that runs in front or with car parking behind the store.
DragZone Bulgaria is featuring the largest selection of brands and the widest range of DRAG bicycles that can be viewed. Inside you will find 3 floors of bikes, components and accessories all stylishly and conveniently laid out in a light, modern and pleasant interior so that you can browse at will. In addition to the bulgarian DRAG, there you can also find mountain bikes of the German brand KTM, the American brand Banshee and the Polish NS Bikes.
Our team is at your disposal to advise you on all kinds of topics, whether it's about a bike choice, assortment, lights, spare parts or service. If you don’t know what you are looking for, this is the store for you. Manager Mariana Dimitrova - with years of experience managing DragZone stores, not only knows everything there is to know about bikes and bike things but she also keeps a tight ship. The boys from the staff are all young and active cyclists and are eager to share their passion for cycling and their experience with our customers.
The bike service is run by one of the most famous bike mechanics in Sofia - Lubo Todorov, himself one of the most experienced downhill competitors in the country and still up on the podium. He will give you tips on how to keep your chain clean, how to lubricate and revise the shock, and could repair your gears and brakes.
When entering the store, you will be impressed by the wall of fame where you will see the story of the worldlegend Eddie Mercks - who opened DragZone store 10 years ago. He is also known by his nick name - The Cannibal, a five-time champion of two of the most important races in the professional cycling: Tour de France and Giro d'Italia, as well as one of the five racers, defeating the three main tours.